The Wisest Way to Choose Your Niche — Without Boxing Yourself In or Burning Out

“Everyone tells me to niche down… but I don’t know how.”

“I don’t know what to focus on — I’m good at too many things.”

“I’m afraid I’ll pick the wrong niche and regret it.”

What the Gurus Say:

• "Pick a niche that is very narrowed down and specific and you will succeed!"

• "You are the niche… pick whatever interests you and you will attract the right crowd!"

• "If you don't pick a niche your business will fail!"

The Problem

The niche advice out there? It’s a noisy mess.

You’ve got gurus yelling, “Get hyper-specific! Pick your ONE thing or die broke!” Others say, “Just be yourself! Share your story! Attract people who resonate!”

And you’re left thinking… okay, but which is it?

Plenty of businesses fail (the stats don’t lie), and in many cases it isn't for lack of effort or hard work. I personally think the failure begins much earlier — at the niche level.

Too often, people build businesses that don’t fit who they are. They’re taught to pick a niche before they know what they really want — at least a few foundational things.

And that leads to businesses that may look successful on the outside… but feel like cages on the inside.

A niche that’s too narrow stifles your soul.

A niche that’s too broad starves your bank account.

If you’re multi-passionate, mission-driven, and building your first one-person business, this confusing advice can feel almost paralyzing.

And the worst part isn’t even the confusion. It’s the pressure from so-called experts.

I’ve bought a course where they asked people to name their ideal client’s kids before they’d even figured out what kind of business they wanted to build. It felt like skipping 10 chapters ahead and wondering why the story didn’t make sense.

It’s not just premature, it’s often entirely irrelevant.

Instead of clarity, you get more questions:

• What if I change my mind?

• What if my niche is too small? Or too boring?

• What if I pick the wrong niche and audience and waste 6 months?

• What if I end up feeling completely disconnected from what I built?

These are not silly doubts. They’re the real reasons people get stuck — or burn out.

Why don’t more people explain the bigger picture?

In some cases, they don’t take the time. In others, they’re speaking from within their own business model or even personality— without realizing, or sometimes deliberately avoiding, the broader context. Because giving you the full picture might show you a different path than their method or model.

In some other cases they are highly confident even if their advice is actually wrong.

What I’d like to see is business coaches taking a step back and explaining at least what’s at stake  — and which approach is in the best interest of the student.

So let’s take that step back…

I’ll start with the good news: You don’t have to choose between a niche that sells and a business that feels like you.

You can have both. You do not need both but you should definitely want both. Especially if you want to maximize your results.

Understanding the Niche Dilemma: Topic vs Identity - The Two “Classic” Niche Approaches

There are two major approaches to niching:

1. The Topic Niche

Championed by strategy-first entrepreneurs like Alex Hormozi, Donald Miller, Russell Brunson, and others.

“Pick a problem that hurts, and solve it better than anyone else.” — Alex Hormozi

You focus on a clear, specific problem — for a clear, specific group.

Examples:

• Email marketing for financial coaches

• Gut health for menopausal women 50+

• LinkedIn growth for introverts in real estate

Strengths:

• Clear to explain

• Easy to sell

• Directly tied to real pain points

Risks:

• You are boxed into that niche, and you may outgrow the problem

• If your interest fades, so does your business

• You can get stuck feeling like an expert in something you no longer care about

• This approach usually bothers many multi-passionate people and keeps them stuck. People with many passions shouldn’t be forced—especially early on—to pick just one topic. What they really need is to learn how to weave their interests into a single, focused direction. Because the goal isn’t to build a business that feels like another job you dread.

2. The Identity Niche

Favored by personal brand builders like Dan Koe, Seth Godin, Rachel Rodgers, Gary Vee, etc.

“People like us do things like this.” — Seth Godin

You build a business around you — your energy, story, values, and lived experience.

Examples:

• A no-fluff creative who simplifies complex ideas

• A rebellious ex-corporate who teaches freedom

• A mindful mom helping other moms reset

Strengths:

• · It makes starting online and discovering your topic easier, which is great. It supports those who instinctively know they’re not yet ready to choose just one niche.

• · It’s obviously more purpose-driven and more meaningful than the first

• · People stay for your story

• · Builds deeper trust

• · Broad range of monetization options

Risks:

• · Takes significantly more time

• · Much harder to monetize if you’re unclear

• · Risk of being too broad or vague

• · Without a clear outcome, people won’t know how to buy from you

• · It relies a lot more on your ability to write and create good content consistently

So, which one should you go for?

First, let be crystal clear: both approaches work.

The Topic Niche works for very obvious reasons: Every business eventually requires you to get specific about:

• · The problem you solve

• · The person you help

• · The outcome you deliver

This is called your business mission btw and almost every business needs one. (unless you model is to sell other people's products)

The Identity Niche works too. It’s what makes you stand out even in a saturated market attracting an audience that resonates with more than just a solution to a problem.

It especially works well for:

• ·  Content creators

• · Influencers

• · YouTubers

• · Personal brand-based affiliates

Briefly,

· The topic niche is practically essential for selling anything -unless you’re monetizing solely through ads or affiliate links. At some point you will need to use the topic niche.

· The identity niche may "feel" optional but it is massively impactful for your long term success and profitability and even at the start, for the process of clarifying what is your best topic niche.

Because I’ve seen first hand the risks at play- in my own case as well as my audience, I decided to teach a third way, which I called

The Life Niche – A Wiser Alternative

The most profitable and fulfilling businesses — the ones that scale and feel like home — are based on a niche that aligns with your personality, strengths, and future.

🔺 The Life Niche

• 1. Vision — The lifestyle, income and business you’re desiring

• 2. Identity — Your voice, energy, personality, lived experience

• 3. Topic — The clear, valuable problem you help solve

In this order.

When these three click together, your niche becomes: unmistakable, resilient, scalable. This is the niche you grow into — not one you grow out of.

Why I Believe Vision Should Always Come First

If you’ve followed me for a while, you know how important vision is. I’ve made entire videos about it.

I’ve also learned this the hard way:

• · I built two highly successful businesses that eventually burned me out.

• · Then I chose two “hot topic” niches that quickly bored me and boxed me in.

So yes you could say I picked the wrong niche four times. Yet all four were built on my passions and interests.

Because no one taught me to start with vision.

No one asked me about values. About my desired lifestyle. About my long-term motivation, the impact I want my life to have, the causes I care about, the level of financial freedom I desire.

I looked at topic, traction, and market potential — and skipped the deeper questions.

But you don’t have to.

Vision is not fluffy. It’s strategic and very powerful. It’s what keeps you energized after the novelty wears off. I strongly believe that for many it’s also the difference between chasing success and building freedom.

With vision, your business becomes a vehicle for your life — not a detour from it.

Now, that we’ve established vision is really important and you already read what mission is, for those who are not clear about the difference between mission and vision, here is a brief one:

MISSION: Your mission is about the what, how, and who—what your business does, how it delivers value, and who it serves. It’s grounded in the present.

VISION: Your vision, on the other hand, is about the why—why this work matters to you and what future you're trying to create through it. It’s future-facing, values-driven, and deeply personal.

So- if you are wise when picking your Niche- Vision comes first before your business Mission.

I do believe that this is indeed the biggest gap when it comes to niche advice out there: too many skip this crucial first step called Vision.

World-class strategists know that vision should be the core of every decision— pricing, product, partnerships, messaging, monetization. It’s the strategic bridge between your values and the market’s value system.

The best niche — what I call the Life Niche™ — flows from your vision and purpose, connects with your personality, and reflects a real problem you're equipped to solve.

That’s why, instead of treating niche selection like a checkbox exercise, I invite you to approach it with full attention and intention.

If I’ve convinced you to take this process seriously — and I hope I have — then let me walk you through how to do it right.

The methodology below is the exact process I use with my clients.

And it didn’t happen overnight.

It took me several years to simplify. In the beginning, I leaned heavily on vision work the moment I recognized the cost of my earlier mistakes. But the processes I used were longer and more complex than what I’m about to share.

The good part? They helped people think more deeply, reflect, and truly understand themselves.
The downside? Many people — especially in today’s distracted world — struggle with long frameworks and crave faster wins.

And honestly, so do I… as long as “fast” still means effective.

So after testing, tweaking, and studying what other well-known experts teach on this topic, I created the version below.
It’s the deepest-yet-simplest approach I know to date.

Step-by-Step: How to Find Your Life Niche

To help you apply this in a structured and practical way, I developed the VITO Method™ — a simple yet powerful tool to clarify your vision and uncover your aligned, life niche.

VITO is entirely rooted in the Life Niche philosophy — a niche that flows from your life, your strengths, and your strategy.

✅ VITO stands for:

• · V — Clarifying your Vision - Lifestyle, Financial Objectives

• · I — Understanding your Identity- Skills/Strengths, Impact/Causes, Expertise

• · T — Testing your Topics – From Broad to Narrow

• · O — Crafting an Offer based on your Aligned Niche 

btw- the name Vito, primarily an Italian name, signifies "life". It originates from the Latin word "vita," which translates to "life".

Step 1: Clarify Your Vision

First, get clear on the life you want. Ask yourself:

1. ·  What would your ideal life look like? List out anything that comes to mind in terms of a specific future that you want to build for yourself.

2. · What kind of work-life setup are you building? (how many hours per week do you want to work)

3. · What is your desired income per month?

4. · What are your Financial Freedom Formula numbers?
   (I built a simple excel sheet that can be used to calculate this based on average market return scenarios — optimistic and conservative. )

5. · What would be your anti-vision? What do you want to avoid for your future?

6. · What series of goals, from big to small, would act as stepping-stones toward your shared vision?

This is where your niche-building begins —with a life you want your business to support.

Step 2: Understand your Identity

Strengths, Skills, Interests & Passions, Expertise, Desired Impact, Beliefs

This step is about uncovering the real you — your voice, values, and what you bring to the table. Not just what you’ve done, but what drives you.

Explore the following:

1. What are your core strengths and skills?
   (Think natural talents, things people consistently rely on you for)

2. What’s your existing expertise or lived experience?
   (This could come from work, life, or something deeply personal)

3. What would you do even if no one paid you?
   List your top 5–7 activities — the things you'd do if money wasn’t a factor.

4. What values or causes matter deeply to you?
   What shifts would you love to see in the world — and why do they matter?

5. What new skills would help you reach the vision you outlined earlier?
   Are there any gaps to close or tools to add?

6. What beliefs do you currently hold about your vision. Be honest. Write down everything that surfaces. Now look at them and differentiate between positive or limiting.
   

This step connects your internal engine — your identity — with the future you're building. It’s not only about performance. It’s about alignment.

Step 3: Testing your Topics – From Broad to Narrow

Now it’s time to test in the real world.

From your earlier vision and identity work, identify a few areas that genuinely excite you. Start by choosing your top 2–3 timeless content pillars — broad themes that energize you and reflect your interests, values, and potential expertise.

These pillars become the foundation of your content and help you attract an aligned audience over time.

Examples of broad interest areas (timeless content pillars):
Health, Business, Self-Improvement, Tech, Money, Relationships, Education, Spirituality, etc

Next, break each broad interest into 2-3 specific topics.
For instance, under Health, you could focus on hormonal health, menopause and anti-aging.

Then, go even further: break each chosen topic into subtopics and talking points. These become your actual content ideas — ready to share.

This process builds a natural, aligned content pipeline.
It keeps you consistent without feeling boxed in — and ensures your voice, values, and audience connect in a real way.

Examples of Content Pillars & Topics

🧠 Self-Improvement & Mindset
Emotional intelligence, self-discipline, journaling, trauma healing, time management, confidence, high-performance habits, shadow work, philosophy, spirituality, etc

📚 Learning & Thinking
Critical thinking, decision-making, accelerated learning, systems thinking, deep work, cognitive science, focus etc

💼 Business & Entrepreneurship
Solopreneurship, personal branding, productized services, online courses, audience building, sales psychology, the creator economy, automation, freelancing, digital marketing, AI, etc

💪 Health & Wellness
Functional medicine, hormonal balance, sleep optimization, mental health, holistic nutrition, strength training, biohacking, menopause support, etc

If you're unsure where to begin, that’s okay.
Start messy. Test.
Publish on social media. Talk to people. Build in public.
Pay attention to what lights you up — and what draws others in.

Start broad, write about what excites you, learn to write with impact, observe what resonates—and double down on the few topics that truly stick.

What You’ll Need to Learn at This Stage:

• Writing and storytelling

• Research and synthesis

• Content strategy, creation & systems

The key for this stage? Consistency.
And to be consistent, you’ll need a smart, well-organized content system — one that includes short form, medium form, and long form publishing.
(More on that in a future newsletter.)

By showing up consistently, you’ll:

• • Build confidence in your voice

• • Refine your message

• • Discover your natural content rhythm

• • Start building a small, aligned audience

• • Get real feedback to shape your offers

Note:

If you find yourself drawn to two content pillars that seem totally unrelated — like health and tech — don’t panic or force a false merge. Start by exploring both. Share content under both umbrellas, and observe where your energy flows and where your audience responds. Over time, you may discover a unique overlap, like biohacking, health tech, or even productivity systems for wellness creators.

At this stage, let clarity emerge from action — not overthinking.

Step 4: Crafting your Offer

If you’ve done Step 3 well, you’ll have started to clarify your Life Niche — and you’ll begin seeing natural momentum toward a first offer.

This step is about monetizing based on Alignment + Demand.

At this point, every post, offer, and conversation becomes valuable data. Use it to spot signals:

• What are people asking you for?

• What feels natural and energizing to deliver?

• What ties directly into your VITO?

Consider these carefully.

Your first offer should:

• Solve a real, validated problem

• Be connected to your strengths, story, and values

(Of course, there’s more to say here — about offer positioning, pricing, delivery models, and types of digital products. That’s why this step is best done with proper guidance.)

After these 4 steps — and several months of consistent work — you’ll likely have:

✔️ A growing audience that resonates with your ideas
✔️ A simple, efficient content system
✔️ A consistent writing habit
✔️ Confidence in your voice and message
✔️ A clear first offer — or a few to test
✔️ An email list that you own

(Building your email list requires a lead magnet, a simple funnel, and automation tools. It’s a crucial step in creating long-term independence from social media algorithms.)

These four steps form the foundation of my Build Your Audience program — ideal for anyone still clarifying their niche or not quite ready to launch a course.

In contrast, my OCS- Online Course SMARTtrack program is built for people who already know they want to sell an online course.

➡️ In OCS, the framework is faster and more focused.
After clarifying vision and identity, we move straight into structured assessments of your course ideas — using tools like the OSCAR framework, the well known IKIGAI Japanese model, pain-first narrowing, and some basic market research.

Instead of spending six months testing, you validate and narrow your idea within days — based on:

• The problem you solve

• The transformation you deliver

• The audience most likely to benefit

If someone can’t complete the OSCAR process, I see this as a clear sign they’re not yet ready to commit to a course niche — and would benefit more from Build Your Audience first.

I hope by now I managed to convince you that you shouldn’t rush a niche just because you're excited to monetize.

The Life Niche path is the clearest way to build a one-person business that doesn’t just make money — it makes sense.

It’s also one of the simplest ways to start a side hustle while building real, in-demand digital skills.

If this path resonates with you, check out my Build Your Audience program — or reply and let’s chat.

Now, if you’re still with me… congratulations!
You either really care about building a business that fits you — or you’ve accidentally printed this and think it’s a novel. :D

Either way — let’s handle some objections. 😉

Objection #1:

“But Diana, I just downloaded a free checklist that shows me how to launch an offer this week. It’s called a Minimal Viable Offer.”

Absolutely — and launching an MVP can be a great move.
But only if it’s rooted in the right foundation.

If that checklist doesn’t prompt you to clarify your vision, identity, or long-term direction, then you’re not validating an offer — you’re sort of gambling on one.

Could it work? Sure.
You might hit the mark.
But the risk of launching something that doesn’t actually fit you is high.

And if you’re okay investing months — or even years — only to outgrow your business and abandon it later… then maybe the Vision step doesn’t feel necessary.

But if you want to build something that lasts — something that aligns with your future, your energy, and your strengths — you need more than a fast checklist.

And if you don’t believe me, check out Dan Koe’s piece on the same topic. I feel he’s even more critical than I am of choosing a niche the traditional way — without inner exploration.

Objection #2:

“But Diana, what if my passion is to clean the ocean?”

That’s exactly why we start with vision — but we don’t stop there.
Your passion matters. So does the market.

In my methodology, we always follow up vision work with testing:
✔️ through content
✔️ through audience feedback
✔️ and, for online course creators, through the OSCAR & Ikigai models — proven to help you discover what sits at the intersection of:

• What you love

• What you’re good at

• What the world needs

• And what people are willing to pay for

Yes, the world may need cleaner oceans, gender equity, or trauma healing…
But unless you connect that passion to a clear, monetizable problem — one that people are ready to invest in — it risks becoming an expensive (and exhausting) hobby.

That’s why, with the Build Your Audience program, we test — through publishing, conversation, and strategic validation.

For example, targeting broke students might seem unprofitable.
But many entrepreneurs have built solid, high-converting offers for that group — by tailoring pricing, delivery, and packaging to what that audience could actually say yes to.

On the flip side?
Targeting wealthy clients only because they can pay doesn’t guarantee long-term traction either — especially if the offer isn’t deeply aligned.

👉 The takeaway?
You need alignment, not assumptions.
And alignment comes through structured feedback — not blind guesses.

Objection #3:

“But isn’t it obvious that health, wealth, and relationships are the only profitable niches?”

Yes — those three “core markets” are popular for a reason.
They tap into urgent, highly felt needs.

But here’s the nuance:

Profitability doesn’t come from the category alone.
It comes from whether your offer solves a problem people actually feel — and want solved now.

This is what I call the NEED vs. WISH filter.

• If your offer addresses a clear, painful need → People will pay, act fast, and refer others.

• If your offer is just a “nice to have” → It’s much harder to gain traction or charge well.

That said, don’t dismiss “softer” niches like: painting, home organization or even raising goats (believe it or not :D)

People have built thriving businesses in every one of those categories.
The difference?

✔️ They knew how to package, price, and position the transformation.
✔️ And they stayed through what I call beginner hell — the early phase when it seems like nothing’s happening yet. (More on that in an upcoming newsletter.)

So no — you don’t have to chase the big 3.

But you do need clarity, strategy, and an offer that delivers real transformation — in any niche.

Start with your vision.
Test what resonates.
Refine based on feedback.
And build something that works — because it fits you and the market.

Objection #4:

“But Diana, I just want to sell water bottles on Amazon. Who cares about my vision?”

If you’re building a commodity business — like selling water bottles, phone cases, or toilet paper — then yes, vision and alignment may not seem like the priority.

You’ll be competing mostly on price, SEO, product margins, and distribution.
And you can absolutely succeed without ever thinking about your values or purpose.

But if your goal is long-term profit and differentiation — even in a physical product space — vision still matters.

Look at Richard Branson.
Virgin isn’t the cheapest in any industry.
But people buy into him — his values, his energy, his risk-taking ethos.
The story behind the brand sets it apart.

So yes — you can win without alignment.
But the businesses that stand the test of time, that grow with you, and that feel fulfilling to run…? They combine strategy, identity, and vision from the start.

Objection #5:

“But other coaches just say to define my avatar in detail... Isn’t that enough?”

Some coaches will have you build out an entire life story for your ideal client — complete with the names of their kids, their favorite brand of yogurt, and whether they vacation in Tulum or Tuscany. :D

But here’s the truth: That approach skips the real work.

It makes you focus on irrelevant details before you’ve clarified what actually matters — like the transformation you deliver, and the problem you solve.

Knowing your audience is useful — once you’ve done the inner work.
But defining a hyper-specific target persona before you’are clear on your vision, identity and offer?
That’s building your business on a guess.

Rather than obsess over “Jane the 36-year-old yoga mom with a golden retriever named Rex,”
get crystal clear on:

• What change you help someone create/ What specific problem you’re solving

• Why your approach is different or more valuable

Because when your offer works, it often attracts people you never even imagined.

And here’s what I tell my clients all the time:
Getting specific about the problem you solve will take you further than trying to imagine your audience’s names and details.

Objection #6:

“But Diana, many say you should specialize first — then generalize.”

And they’re right — to a point.

Look at creators like Amy Porterfield or Chalene Johnson. Today, they run diversified businesses.
But they didn’t start that way.
They began with a narrow, specific offer solving a clear problem — and that clarity is what allowed them to scale and eventually expand.

Now, let’s be honest: it looks like they picked the right niche from the start.

They may have had experience, feedback, or insight that most beginners don’t —
or they may have used a smart, strategic framework that brought them clarity early on (like the OSCAR framework)

As I mentioned earlier, some people are ready to pick a narrow, validated offer — which means they’re a great fit for the Online SMARTtrack program.
Others aren’t there yet. And that’s okay.
That’s why I created Build Your Audience — a path for those still exploring, testing, and gathering insight before committing.

This second path may begin with broader topics — but only to refine toward a narrow, aligned offer based on real market feedback. It’s not vague at all. It’s intentional.

Now, could someone get lucky launching two random products at once?
Sure. I know of a high school student who promoted both a healthy recipe guide and a travel checklist — and made a few thousand dollars.

But here’s the question: Is that the kind of business you want to build?

Yes, it brought in some money.
But it lacked clarity, cohesion, and long-term potential.
Had she applied strategy, she might’ve combined her interests into a unique niche — like wellness travel or fasting retreats — and created a coherent brand.

Because here’s the truth: confused audiences don’t convert.

Personally, I’ve never seen — until now — a scalable, long-term business succeed by starting with unrelated offers solving disconnected problems.
Even Amazon started with books.

That’s why my framework is rooted in vision, identity, and topic — to minimize failure and confusion until real traction is achieved.

Does it eliminate all risk? Of course not.
But it dramatically reduces burnout, brand confusion, wasted energy, and low sales.

Objection #7:

“But Diana, Dan Koe says it’s all personality dependent — topic vs identity (he calls it ‘mission) is just about who you are.”

Here’s where I respectfully disagree.

Yes — personality does play a role in choosing the right approach.
Some people thrive with a topic-first strategy. Others are better suited to mission-driven content.

But to say it’s only about personality? I think it’s incomplete.

The traditional, topic-first approach is responsible for countless failed businesses.
People niche down too fast — before they know themselves — and end up stuck, bored, or totally disconnected from their business.

The identity-first path (mission first as he calls it), while often more meaningful, can be vague, slow to monetize, and tough to differentiate if you're still unknown or inexperienced.

So no — it’s not just about who you are.
It’s also about what works — strategically and long-term.

With The Life Niche framework the chances to pick wrong decrease dramatically. Plus doing the above steps are a great source of inspiration and self awareness.

Objection #8:

“But some people just post about productivity or mindset and go viral — and some even sell a lot of stuff!”

Sure — virality exists.
But don’t confuse attention with trust.

There’s a big difference between followers who enjoy your content…
and buyers who trust you enough to invest in your solution and your expertise.

Yes, some people do monetize attention and entertainment (see the affiliate model). It’s a business model that has many cons and falls into the “opportunistic” category as opposed to solid, long term profitable businesses. Which require clarity, consistency, and an aligned niche.

I’ve been in business for over 25 years.
I’ve seen trends rise, fail, and come back with new names.

This newsletter wasn’t written lightly.
I thought long and hard before sharing this framework — because I’d rather give you cautious, grounded advice than set you up with hype.

Is it possible someone breaks all these “rules” and succeeds anyway?
Of course. That’s entrepreneurship. It’s unpredictable. And like life, often unfair.

But if you’re building from scratch today — and you care about freedom, focus, and long-term success — this is the wisest path I know.

Take the time to niche down right. In a way that supports your vision for life and work, holds your purpose, reflects your personality/identity, and solves a real need.

And you’ll never regret building a business that fits your truth.

With love,

Diana

More timeless content pillars

Creativity & Expression could include writing, design and aesthetics, public speaking, music and sound design, storytelling, photography, visual identity, and personal style.

Tech & Tools refers to AI and automation, no-code tools, Web3 and decentralization, productivity apps, content tools, tech for solopreneurs, and digital declutter strategies.

Money & Wealth includes financial literacy, investing for beginners, budgeting and minimalism, building wealth after 40, passive income, conscious spending, and topics like crypto and ETFs, along with cultivating a healthy money mindset.

Lifestyle Design & Freedom might include location independence, minimalism, slow living, intentional living, tiny homes and modular living, homesteading, time freedom, and career change after 40.

Relationships & Communication covers dating and long-term relationships, conflict resolution, attachment styles, conscious parenting, authentic communication, building community, and social skills.

Whenever you're ready, here are a few ways I can help you build your one-person online business:

If you're still looking for traction in your business, I'd recommend starting with an affordable program that guides you through all the necessary steps.

1- If you’re still finding your feet or want to test the waters first, start here:

→ Build Your Audience – For those exploring their niche or voice, we’ll clarify your vision, give you a proven system to write efficiently and with confidence, and help you create consistent content that attracts your ideal audience. This program uses my VITO framework to help you find your most aligned niche, followed by my SPARK framework which helps you consistently create high quality content and share your message without overwhelm.

2- Already clear you want to turn your expertise into a digital course?

→ Online Course SMARTtrack – The program that helps you find your best online course idea—purpose-driven, lifestyle-aligned, and in demand—and launch it profitably, even if you’re starting from scratch. Using my OSCAR and SMART methods, we’ll help you find your perfect course idea, test it in the real market, launch it strategically and build it with your founding students. Designed for beginners, with the accountability you need to follow through.

3- Ready to skip the tech headaches and launch your online presence fast and with confidence?

→ SMARTsite Template - is the exact framework I use myself—professional, fast, and with no monthly fees. Just make a copy, plug in your message, publish, and go live. It’s the shortcut to a clean, pro-looking site—without the expensive detours. Check it out.

FREE Tools to help you with your online business:

→ My VITO Framework - to find your best niche, what I call your Life Niche. It’s designed to combine the two classic niche approaches—topic-based and identity-based—in a smart, holistic way. (Use the copy icon at the top right of the page to make your own copy)

→ “18 Essential Elements for a Profitable Online Course” - a free guide to help you build your first or next course the right way. Don’t miss it—if you haven’t hit six figures with your course yet, you’re probably missing a few of these key elements.

Not sure where to start?

→ Fill out this quick questionnaire and I’ll point you to the right path for your stage of business.